How MyMy Music Gained a CPI of $0.49
On the creative side, our creative team began brainstorming for the perfect way to sell the app in just a 10 second window. We knew that the content needed to look slick and exciting. The result was a simple but stylish motion graphics ad that used Gen Z language, fun wordplay and a clear call to action in order to grab the viewer’s attention.
The content was hugely successful, and brought MyMy Music’s CPI down to just $0.49.
‘The traffic and installs generated were of quality and really engaged,’ said Shawn Pouliotte. ‘Combine this with the aggressive CPI and I was very impressed by what they delivered.’
Client: MyMy Music