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How Trivia Games App DareIt! Reached 20,000+ Teens with a CPI of $0.32
A 2-snap format ad was developed which abided to the organic nature of the influencer’s posts and paired itself with a 10 second creative which demonstrated the worth of the app and all its fun party features.
Results
The results were impressive. The first campaign delivered an incredibly strong CPI of $0.41, and, upon seeing these results and the accompanying, in-app conversion rates, DareIt! immediately doubled their spend with a followup campaign. Our distributing tactics proved fruitful, as well, with the campaign attracting high quality traffic to the app based on intuitive handpicking of specific influencers.
$0.32 Average CPI
2.7% Average CTR
Source: Fanbytes
